A redirect, and nothing bolted onto it.

A link owner stores a destination against a short code. When the code is requested, the lookup runs on our servers and a redirect is returned. The visitor lands on the destination with its real address in the address bar.

We do not host the destination, publish it, edit it or review it in advance. The site the visitor reaches is operated by whoever owns it and runs under its own terms.

Its owner, and only its owner. They pick the destination, repoint it whenever the plan changes, and can delete the link — at which point the code stops resolving.

Nothing at all. No account, no install and no consent screen sits between tapping a short address and arriving at the destination. If something looks wrong with a link, the contact page is how to report it.